Updates to Our Website Privacy Notice.
This page was last updated on January 7, 2024. We have added new partners and services that help us operate and improve our website, such as Google Analytics, Microsoft Clarity, Shopify, and Cloudflare. We have also updated our information on online tracking and interest-based advertising to include our social media links. Please read the updated notice carefully to understand how we collect, use, and share your personal information.
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We may collect and store personal information (such as name and other contact details) that you choose to provide to us when you provide them through the Site or when you contact us. The types of personal information we collect may include:
When you use the Site, we and our partners may obtain certain information by automated means, such as browser cookies, device identifiers, server logs, and other technologies. The information we and our partners obtain in this manner may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with the Site (such as the web pages you visit, links you click, videos you watch and features you use), the pages that led or referred you to the Site, dates and times of access to the Site, geolocation information, and other information about your use of the Site.
We use this information to personalize your experience on the Site, provide our services to you, market our services to you, respond to your requests and inquiries, operate, evaluate and improve our business, protect against fraud and other harm, and comply with legal requirements3. Our partners, such as Google Analytics, Microsoft Clarity, Shopify, and Cloudflare, use this information to help us provide, analyze, and improve our services, as well as for their own purposes, such as advertising and security. For more information about how our partners use your data, please visit their respective privacy policies.
Third-Party Web Analytics Services
We may obtain personal information about your online activities over time and across third-party websites, devices, and other online services. On the Site, we use third-party online analytics services, such as Google Analytics and Microsoft Clarity. These services use automated technologies to collect data (such as email address, IP addresses, cookies, and other device identifiers) to evaluate, for example, the use of the Site and to diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html. You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB. To learn more about Microsoft Clarity, please visit https://clarity.microsoft.com/.
Online Tracking and Interest-Based Advertising
On the Site, both we and certain third parties may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes. You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users' inferred interests, location and browsing context.
These networks track users' online activities over time by collecting information through automated means, including through the use of browser cookies, web beacons, device identifiers, server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals' interests, to track users' browsers or devices across multiple websites and apps, and to build a profile of users' online browsing and app usage activities. This data collection takes place on third-party websites and apps that participate in the ad networks. We also may use social media features, such as buttons and widgets, that link to our social media pages on platforms such as Facebook, Instagram, LinkedIn, Twitch, and YouTube.
These features may collect information about your IP address, device, browser, and online activity, and may set cookies or other tracking technologies on your device. The social media platforms may use this information to show you ads that are relevant to your interests, as well as for their own purposes, such as analytics and advertising. For more information about how these platforms use your data, please visit their respective privacy policies.
How We Use the Information We Obtain
We may use the information we obtain on the Site to:
As required by applicable law, we use the personal information we obtain to comply with applicable legal requirements, carry out our contractual obligations and, as permitted by law, pursue our legitimate interests (such as managing the Site, performing data analytics, and operating, evaluating and improving our business). We also may use the information we obtain in other ways for which we provide specific notice at the time of collection or otherwise with your consent. We may combine information we obtain about you (such as through the Site or from third parties) for the purposes described above.
We do not disclose personal information we obtain about you, except as described in this Website Privacy Notice. We may share your personal information with our (1) foundation affiliates and (2) service providers who perform services on our behalf, such as hosting this Site, relationship management or data analytics, for the purposes described in this Website Privacy Notice. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
We also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; (6) in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation); or (7) otherwise with your consent.
We may transfer the personal information we collect about you to recipients (including our subsidiaries and affiliates, and third party service providers) in countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries (such as the U.S.), we will protect that information as described in this Website Privacy Notice.
We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, update or correct your information, limit the communications you receive from us, or submit a request, please contact us as specified in the How to Contact Us section of this Website Privacy Notice. You also can unsubscribe from our marketing mailing lists by following the "Unsubscribe" link in our emails.
Under EU law, all data subjects to whom the EU General Data Protection Regulation ("GDPR") applies have certain rights including to: (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, erase or restrict our use of your personal information; (3) exercise your right to data portability, by contacting us as indicated, (4) lodge a complaint with an European supervisory authority regarding any breach of European data protection rules; and (5) in certain circumstances, request the erasure of or object to the retention or use of personal data. To exercise any of your rights as a data subject under the GDPR, please contact us as specified in the How to Contact Us section of this Privacy Notice.
Where provided by law, you may withdraw any consent you previously provided to us or object at any time to the processing of your personal information on legitimate grounds relating to your particular situation, and we will apply your preferences going forward. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.
Other Online Services and Third-Party Features
The Site may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g., Facebook, Instagram, LinkedIn, Twitter and Vimeo buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Lift and Shift Foundation is not responsible for these third parties' information practices.
Retention of Personal Information
To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Website Privacy Notice, or (2) we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Site against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Children's Personal Information
The Site is designed for a general audience and is not directed to children under the age of 13. Lift and Shift Foundation does not knowingly collect or solicit personal information from children under the age of 13 through the Site. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information from our records. If you believe that a child under the age of 13 may have provided us with personal information, please contact us as specified in the How to Contact Us section of this Website Privacy Notice.
Updates to Our Website Privacy Notice
This Website Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.
To contact us in relation to this Privacy Notice or any privacy matter, including our use of your personal data or to exercise other applicable privacy rights, please use the following contact details: